ChatGPT Ads, in plain facts
ChatGPT ads are sponsored cards shown below ChatGPT's answers to people on the Free and Go plans. Businesses in 56 countries can buy them in OpenAI's self-serve Ads Manager, with a $25 minimum daily budget in US dollars and a suggested bid of $3 to $5 per click.
Checked Sept 23, 2026 against 4 sources
The numbers that matter
| Countries with self-serve | 56 | OpenAI availability table |
|---|---|---|
| Minimum daily budget | $25, €15 or £15 | Varies by billing currency |
| Suggested starting bid | $3 to $5 per click | OpenAI's own guidance |
| Typical click rate | 0.68% | Similarweb, May 2026 |
| Title length | 50 characters max | 16 to 24 recommended |
| Who sees ads | Free and Go plans | Not Plus, Pro or business plans |
Pick a question
- Where you can advertise56 countries, grouped by region, with launch dates.
- Who sees ChatGPT adsFree and Go users. Not Plus, Pro, Business or teens.
- What ChatGPT ads costMinimum daily budget, CPC, CPM and how billing works.
- ChatGPT ads benchmarksClick rates, costs and advertiser counts, with dates.
- What you cannot advertiseEvery category OpenAI blocks or limits, quoted.
- Ad specsTitle and copy limits, image size, the six parts of an ad.
- Context hintsHow targeting works when there are no keywords.
- How to startFrom account to first campaign in six steps.
- Measuring resultsThe pixel, the Conversions API and the oppref token.
- Sponsored AgentsThe Sept 16 format where a click opens a chat with your brand.
- Who is advertisingBrands confirmed by OpenAI and the press.
- TimelineEvery launch and expansion, dated.
Want a yes or no for your business? Our eligibility checker takes your country and category and tells you if you can run ads, with the policy line that decides it.