Who is advertising on ChatGPT
OpenAI names Newegg, Best Buy, Lowe's and VistaPrint as early advertisers. Press reports add Target, Adobe, Williams-Sonoma, HelloFresh and others. By Aug 31, 2026, OpenAI said tens of thousands of advertisers were buying.
Checked Sept 23, 2026 against 4 sources
| Brand | Category | Confirmed by |
|---|---|---|
| Newegg | Electronics retail | OpenAI ads homepage |
| Best Buy | Electronics retail | OpenAI ads homepage |
| Lowe's | Home improvement | OpenAI ads homepage |
| VistaPrint | Printing | OpenAI ads homepage |
| Target | Retail | Press, Feb 2026 |
| Adobe | Software | Press, Feb 2026 |
| Williams-Sonoma | Home goods | Press, Feb 2026 |
| Albertsons | Grocery | Press, Feb 2026 |
| Audible | Audiobooks | Press, Feb 2026 |
| HelloFresh | Meal kits | Press, Feb 2026 |
| Ford | Autos | Press, via agency partners, Feb 2026 |
| Mazda | Autos | Press, via agency partners, Feb 2026 |
| Mrs. Meyer's | Household goods | Press, via agency partners, Feb 2026 |
| Audemars Piguet | Luxury watches | Press, via agency partners, Feb 2026 |
| Monday.com | Software | Similarweb: 5.05% of all impressions, week of June 8 |
Paid and unpaid, side by side
An ad under the answer and a mention inside the answer are different things. OpenAI says advertisers cannot influence what ChatGPT recommends. Our Index tracks the unpaid side: which brands ChatGPT names on its own for common buying questions.