How to start advertising on ChatGPT
Open an account at ads.openai.com with a business based in one of 56 supported countries, set a daily budget of at least $25, and build one campaign, one ad group and one ad. Most businesses can launch the same day.
Checked Sept 23, 2026 against 6 sources
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Check you can advertise
Your business must be based in a supported country, and your category must be allowed. Our eligibility checker does both in one step.
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Open Ads Manager
Sign up at ads.openai.com. New accounts may be limited to their home country until identity is verified and some spend has run there.
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Install the pixel
Create a data source and add the OpenAI Pixel to your site, the Conversions API on your server, or both. You need this to optimize for sales or sign-ups. See measurement.
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Create a campaign
Pick an objective (views, clicks or conversions), a daily or total budget, countries and devices. Start with clicks at a $3 to $5 bid if you are unsure.
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Build an ad group and write context hints
Describe the conversations your ad belongs in. There are no keywords. Read how context hints work.
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Write the ad and launch
Title up to 50 characters, copy up to 100, a square image. Try it first in our ad preview.
Other ways in
- Agencies: Dentsu, Omnicom, Publicis and WPP work with OpenAI directly.
- Ad tech: Adobe, Criteo, Kargo, Pacvue and StackAdapt, among 50+ partners.
- HubSpot: connect a ChatGPT Ads account, build ads and follow up on leads in HubSpot.
- Shopify: the ChatGPT Ads app in the Shopify App Store uses your product catalog.
- Inside ChatGPT: the Ads Manager plugin lets you create and edit campaigns by typing what you want.
Common questions
How do I advertise on ChatGPT?
Sign up for OpenAI's self-serve Ads Manager at ads.openai.com, with a business based in one of 56 supported countries. Then create a campaign, an ad group with context hints, and an ad.
Can I run ChatGPT ads through an agency?
Yes. OpenAI works with agency partners including Dentsu, Omnicom, Publicis and WPP, and technology partners like Adobe, Criteo, Kargo, Pacvue and StackAdapt.
Can I run ChatGPT ads from HubSpot or Shopify?
Yes. Since Sept 16, 2026, HubSpot lets you create and track ChatGPT ads, and US Shopify merchants can use the ChatGPT Ads app. Shopify outside the US was due from Sept 23.