What you cannot advertise on ChatGPT
ChatGPT bans ads for alcohol, tobacco, gambling, adult content and dating, politics and cannabis. Finance, health and legal ads are allowed only in the US, for approved advertisers, case by case.
Checked Sept 23, 2026 against 2 sources
From OpenAI's ad policy, updated Sept 10, 2026. Each line quotes the rule.
Alcohol, tobacco, vaping
Not allowedNot allowed in any country.
"Ads that promote or facilitate the sale, use, or consumption of alcohol or tobacco are currently disallowed"
Gambling and sports betting
Not allowedNot allowed. Casino resort travel and games with no real-money prizes may be allowed.
"Ads promoting products or services that involve wagering money on games of chance, skill, or uncertain outcomes are currently disallowed."
Adult content and dating apps
Not allowedNot allowed, including dating apps and sexual health products. Non-sexualized lingerie and swimwear are fine.
"Ads for adult content or services are currently disallowed. This includes dating apps, sexual services or products"
Political and issue ads
Not allowedNot allowed, including issue advocacy.
"Ads that advocate for or against political actors, elections, public policy, or contested social issues are currently disallowed."
Cannabis and psychedelics
Not allowedNot allowed. Non-intoxicating hemp and CBD may be allowed.
"Ads for products or services that promote the use of substances intended to intoxicate or alter consciousness, including cannabis or psychedelics, are currently disallowed."
Financial services (cards, loans, insurance, brokerages)
US only, case by caseUS only, approved advertisers, reviewed case by case. Credit repair, debt settlement and bullion are not allowed anywhere.
"In the US, we may allow ads from approved financial advertisers on a case-by-case basis for: Auto loans and leasing / Credit cards / Credit monitoring / Deposit accounts / Financial planning / Insurance / Investment services and brokerages / Mortgages / Personal loans / Payment services."
Health services, dental, supplements
US only, case by caseUS only, approved advertisers, case by case. Covers dental, supplements, devices and apps, health insurance, hospitals, testing, minimally invasive cosmetic procedures, vision.
"Ads for health services outside the US are generally prohibited. In the US, we may allow ads from approved advertisers on a case-by-case basis for: Consumer medical devices, wearables, and apps / Dental services / Dietary supplements"
Legal services
US only, case by caseAllowed in the US since August 2026, only where the firm is licensed in the jurisdiction the ad shows in.
"Ads for legal advice, representation, or legal services offered to individuals or businesses are permitted in the US only when the advertiser is licensed to practice law in the jurisdiction where the ad is shown."
Wellness products with health claims
Allowed with limitsGeneral fitness and nutrition ads with no medical claims are fine. Diet pills, detox programs and unsupported supplement claims are not.
"Ads must not promote wellness or health-adjacent products that make unsubstantiated health claims outside established medical or regulatory frameworks."
Job or housing listings
Allowed with limitsSingle job or home listings are not allowed. An ad for a listings platform is allowed if it does not point to one listing.
"Ads for individual job listings or housing rentals or sales are prohibited. Advertisers may link to platforms that have job or house listings as long as the landing page or ad creative does not reference a specific listing."
Household and consumer goods
AllowedOne of the four categories OpenAI says it is focused on during the early phases.
"we are focused on a limited set of consumer categories, including household and consumer goods, local services, travel and entertainment, and digital products and education."
Local services (plumbers, salons, gyms)
AllowedNamed as an early focus category.
"we are focused on a limited set of consumer categories, including household and consumer goods, local services, travel and entertainment, and digital products and education."
Travel and entertainment
AllowedNamed as an early focus category.
"we are focused on a limited set of consumer categories, including household and consumer goods, local services, travel and entertainment, and digital products and education."
Software, apps and SaaS
AllowedFalls under digital products, an early focus category. Monday.com was the largest advertiser by impressions in June 2026.
"we are focused on a limited set of consumer categories, including household and consumer goods, local services, travel and entertainment, and digital products and education."
Education and online courses
AllowedNamed as an early focus category.
"we are focused on a limited set of consumer categories, including household and consumer goods, local services, travel and entertainment, and digital products and education."
Conversations where no ad appears
Separately from what you sell, OpenAI will not place any ad next to conversations about child safety, self-harm, graphic violence, hate, weapons, politics, misinformation, regulated goods like gambling and tobacco, and mental or personal health. It also avoids chats that look emotionally dependent.
So even an allowed advertiser, like a meal kit brand, will not appear when someone is asking ChatGPT about a medical diet.
Common questions
Can supplement brands advertise on ChatGPT?
Only in the US, only if approved, and reviewed case by case. Supplements marketed with unsupported health claims are not allowed.
Can law firms advertise on ChatGPT?
Yes in the US since August 2026, if the firm is licensed where the ad is shown. Legal ads outside the US are not allowed.
Can banks and credit card companies advertise on ChatGPT?
Only in the US, only approved advertisers, case by case. Credit repair, debt settlement and bullion are banned everywhere.
Can I advertise alcohol on ChatGPT?
No. Alcohol over 0.5% ABV, tobacco, vaping and nicotine are not allowed in any country.