AI visibility tools, compared
We checked the pricing page of 30 tools that track brands in ChatGPT and other AI answers. Starting prices run from $20 (Rankscale) to $800 a month. The middle is $95 a month.
Checked Sept 23, 2026. Monthly prices in US dollars unless noted. 4 tools changed their pricing in the four days before our check.
| Engines | Free | Best for | ||
|---|---|---|---|---|
| Ahrefs Brand Radar | $199 | 6 | No | Existing Ahrefs users adding AI tracking |
| Airops | Ask sales | 5 | Free plan | Content teams automating production at scale |
| Am I Citedprice changed | $54 | 11 | 7-day trial | Small teams wanting a low-cost multi-engine tracker |
| AthenaHQ | $295 | 11 | Free plan | Startups and mid-market teams wanting tracking plus content help |
| BrandGEO | $79 | 5 | 7-day trial | Small businesses and budget agencies |
| BrightLocal Local AI Visibility | Ask sales | 2 | No | Local SEO agencies and multi-location SMBs already buying BrightLocal for citations and rank tracking |
| Conductor | Ask sales | 5 | 21-day trial | Large enterprises with dedicated content/SEO teams (named customers: BlackRock/Aladdin, Four Seasons, TD Bank, 1-800-Contacts) |
| Evertune | $800 | 10 | No | Large consumer brands with enterprise budgets |
| Gaugeprice changed | $599 | 8 | 7-day trial | Mid-size teams wanting tracking plus content |
| Goodie | $399 | 11 | 7-day trial | Brands and agencies that want tracking plus actions |
| HubSpot AEO / AI Search Grader | $50 | 3 | Free plan | Small teams already on HubSpot |
| Knowatoa | $59 | 7 | No | Small teams wanting a low-cost 7-engine tracker |
| LLMrefs | $79 | 10 | Free plan | Teams who think in keywords, not prompts |
| Nightwatch | €79 | 6 | 14-day trial | SEO agencies tracking rankings and AI answers together |
| Otterly.AI | $29 | 7 | No | Small teams wanting a cheap starting plan |
| Peec AI | $95* | 8 | No | Mid-market brands and agencies, especially in Europe |
| Profound | $99* | 9 | 7-day trial | Enterprise brands with large AI search budgets |
| Promptwatch | $95 | 10 | 7-day trial | Agencies and brands running several tracked sites |
| Rankscale | $20 | 9 | 7-day trial | Users wanting many engines, including niche models |
| Rankshift | $82* | 2 | No | Agencies needing unlimited seats and projects |
| Scrunch AIprice changed | $300 | 7 | 7-day trial | Mid-market and enterprise marketing teams |
| SE Ranking / SE Visible | $89* | 4 | 14-day trial | SE Ranking users adding AI prompt tracking |
| Searchable | $125 | 8 | 14-day trial | Teams wanting tracking plus content output |
| Semrush AI Toolkit | $99 | 5 | 7-day trial | Teams already using Semrush for SEO |
| Similarweb AI | $99 | 8 | No | Digital marketing teams already using Similarweb for traffic and competitive data |
| Trakkr | $100 | 8 | 14-day trial | Agencies wanting white-label multi-brand reporting |
| Waikay | $24.95 | 4 | Free plan | Small teams checking AI accuracy about their brand |
| Writesonic GEO | $79 | 10 | No | Content teams wanting AI visibility tracking bundled with content generation rather than a dedicated tracker |
| Yext Scout | Ask sales | 5 | No | Large multi-location or franchise brands already on the Yext platform |
| ZipTieprice changed | $42.75 | 7 | 7-day trial | Teams wanting to pay only for what they track |
* Price from our Sept 19 check. The pricing page would not load for us on Sept 23. "Engines" counts AI answer engines tracked on some plan, not always the cheapest one.
How to pick one
Most tools do the same core job: ask AI assistants a set of questions on a schedule and count how often your brand appears. They differ in three places.
- How many questions you can track. Cheap plans cap you at 10 to 50 prompts. That is enough to watch your brand name, not a whole market.
- Which engines. Many entry plans cover only ChatGPT or charge extra for Claude, Gemini or AI Mode.
- How they ask. Some query the AI through its API. Others use the real consumer app. The two give different answers. Why that matters.
Recent price changes
- Am I Cited: Moved from a flat $49 plan to euro pricing (about $54) between Sept 19 and Sept 23, 2026.
- Gauge: Dropped its $99 individual plan between Sept 19 and Sept 23, 2026. Now starts at $599.
- Scrunch AI: Entry price rose from $250 to $300 a month between Sept 19 and Sept 23, 2026.
- ZipTie: Moved to ziptie.ai and to usage-based pricing between Sept 19 and Sept 23, 2026.