ChatGPT ads benchmarks
The average ChatGPT ad gets clicked 0.68% of the time (Similarweb, May 2026). Clicks cost about $3 to $5. Nobody has published a trustworthy conversion rate yet.
Checked Sept 23, 2026 against 7 sources
OpenAI does not publish cross-advertiser benchmarks. Everything below comes from third parties, so we show who measured it and when.
Click rate
| Group | Click rate |
|---|---|
| All advertisers | 0.68% |
| Top quarter | 1.00% |
| Best brands | 1.57% |
| Highest single reading | 5.4% |
| Display ads, for comparison | about 0.35% |
Similarweb, published May 5, 2026, via Search Engine Roundtable.
Cost
Clicks cost about $3 to $5 and a thousand views about $25 to $60 (WebFX, June 2, 2026). That matches OpenAI's own suggested starting bid of $3 to $5 per click.
Conversion rate: treat every number as a guess
The figures you will see quoted, like 4 to 8% for software or 3 to 6% for ecommerce, come from one vendor and are labeled as early estimates by that vendor. We will publish measured numbers when a source with real data does.
How fast advertisers arrived
| Date | Advertisers | Source |
|---|---|---|
| Mar 26, 2026 | 600+ | Digital Applied, citing CNBC |
| Jun 1, 2026 | 2,585 | Similarweb, active in one week |
| Jun 8, 2026 | 3,770 | Similarweb, active in one week |
| Aug 31, 2026 | Tens of thousands | OpenAI |
In the week of June 8, Monday.com alone took 5.05% of all ad impressions, and the US took 71.6%.
Revenue
OpenAI confirmed a $1 billion annual run rate on Aug 31, 2026. Separately, Axios reported investor projections of $2.5 billion for 2026 and $100 billion by 2030. Those are projections, not results.
Common questions
What is a good CTR for ChatGPT ads?
Similarweb measured an overall click rate of 0.68% in May 2026. The top quarter of advertisers reached 1%, the best brands 1.57%.
What conversion rate do ChatGPT ads get?
No reliable figure exists yet. OpenAI publishes none. The only numbers in circulation are vendor estimates, such as 3 to 6% for ecommerce, and should be treated as guesses.
How much revenue do ChatGPT ads make?
OpenAI said ChatGPT Ads passed a $1 billion annual run rate on Aug 31, 2026, less than 200 days after the first test.
Sources
- Search Engine Roundtable on Similarweb CTR data (May 2026)
- Similarweb: ChatGPT ad stats (June 2026)
- WebFX: ChatGPT ads cost (June 2026)
- Lapis: conversion rate estimates (Aug 2026)
- Digital Applied: $100M run-rate (Mar 2026)
- OpenAI: Expanding access with ChatGPT Ads (Aug 31, 2026)
- Axios: OpenAI ad revenue projections (Apr 2026)